6.3 Brand Identity

Arowana Token new BI reveal

The renewal of Arowana Token’s brand visual identity, which symbolizes the Arowana Project, has solidified the foundation of the project and raised public expectations.

Arowana BI Grid Guide

Arowana BI Color Guide

The fluorescent yellow color is utilized to create a strong brand identity and the black is for readability and identifiability. Moreover, it intended to proclaim the Arowana Project’s commitment to expanding its ecosystem.