It operates the blockchain-based decentralized NFT market that can freely evaluate, purchase, and exchange the digital values of a physical asset and it aims at a virtuous cycle of ecosystem that can create a new value of a digital asset through this market. By creating a sharing environment that enables direct exchange between a digital value producer and a consumer, it prevents a monopoly on assets and provides users with convenience, anonymity, and expandability. In addition, by linking with various contents including culture, sports and entertainment, it develops NFT products that will appeal to users and by expanding and re-producing those products in the ecosystem, it vitalizes distribution of Arowana tokens.