Based on 0.95, the first version of the white paper, and 0.96, the amended version, Arowana Project has enabled even beginners to purchase digital assets, easily and simply, for small amounts 24 hours a day through untact service using Hancom Pay, digital codes, shopping malls and Goldmore service. While operating those services, it has been building strong reliability and awareness by managing communities and public announcements. However, as the absence of compliance for demand creation, expansion of places to use and virtual asset payment service of gold transaction service, which is the initial purpose of the service, and market logic following the standard presented by a handful of ruling powers continues, the phenomenon that price competitiveness of newly launched services is declined has been intensified.